Solstice Home Co.: +156% Revenue Growth
A DTC home goods brand engineering past a $3M/year plateau through Shopping feed re-architecture and CRO.
+156%
Revenue Growth
+104%
Traffic Growth
+68%
Conversion Growth
-36%
CPA Reduction
6.1x
ROAS
Before vs. After SmartCodeMedia
The Challenge
Solstice had healthy traffic but a flat conversion rate and a Shopping feed actively bidding on unprofitable SKUs while starving best-sellers.
The Solution
We rebuilt the Merchant Center feed by margin tier, restructured Shopping campaigns around proven best-sellers, and ran a 90-day CRO program on product and checkout pages.
The Results
Within two quarters, Solstice moved from a flat run rate to consistent month-over-month growth, with Shopping becoming their highest-ROAS channel.
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