Marlow Bay Resorts: +124% Revenue Growth
A boutique resort group increasing direct bookings and engineering down dependency on OTA commissions.
+124%
Revenue Growth
+81%
Traffic Growth
+52%
Conversion Growth
-24%
CPA Reduction
6.4x
ROAS
Before vs. After SmartCodeMedia
The Challenge
Marlow Bay relied heavily on OTAs paying 15-20% commission per booking, with a website converting poorly against slicker OTA listing pages.
The Solution
We rebuilt the booking funnel, launched Meta and Google campaigns targeting high-intent travel searchers, and built a retargeting sequence for cart abandoners.
The Results
Direct bookings grew significantly, reducing OTA commission dependency and improving overall booking margin.
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