Harrow & Cole Legal: +94% Revenue Growth
A multi-office personal injury firm engineering down cost-per-case while scaling into two new metro markets.
+94%
Revenue Growth
+57%
Traffic Growth
+44%
Conversion Growth
-41%
CPA Reduction
4.5x
ROAS
Before vs. After SmartCodeMedia
The Challenge
Harrow & Cole was paying premium CPCs on branded and competitor terms with no clear attribution between ad spend and signed cases.
The Solution
We implemented call tracking and CRM integration tied directly to Google Ads, rebuilt Search campaigns around case-type intent, and layered in Local Service Ads.
The Results
Cost per signed case dropped by over a third while case volume grew, giving leadership the data confidence to expand into two new markets.
More Case Studies
Solstice Home Co.
A DTC home goods brand engineering past a $3M/year plateau through Shopping feed re-archit…
Vectra Cloud
A B2B SaaS platform engineering a predictable demand gen engine ahead of Series B fundrais…
Marlow Bay Resorts
A boutique resort group increasing direct bookings and engineering down dependency on OTA …