M
Marcus Chen
Head of Paid Media
Marcus has engineered over $55M in Google and Meta ad spend across e-commerce, SaaS and legal verticals. He leads campaign strategy and platform partnerships at SmartCodeMedia.
Google Ads Certified, Meta Blueprint Certified
12+ years of experience
Articles by Marcus Chen
Google Ads
How Much Should You Spend on Google Ads in 2026?
A practical breakdown of Google Ads budgets by industry, and how to calculate the right nu…
Meta Ads
Meta Ads Creative Testing Framework: The Hook-Angle-Format Method
The exact creative testing framework we use to find winning Meta ads faster, by isolating …
Strategy
Performance Marketing vs Brand Marketing: Why You Need Both
Why treating performance marketing and brand marketing as opposing forces costs you growth…